When you think about Herbal Essences,  things in all likelihood come to thoughts: their awesome scents and—in case you're of a positive age—the ones memorable commercials offering a alternatively ecstatic lady running herself into an (ahem) lather even as shampooing. And as of this 12 months, they are the primary mass haircare brand to end up EWG Verified for their new sulfate-loose botanical shampoos: Birch Bark Extract and Honey